The Salesforce ecosystem encapsulates a wide spectrum of communication types, including instant messaging, enterprise social and email messages to support customer relationship initiatives worldwide, across centralized, hybrid and remote work environments. Firms use Salesforce technologies to foster communication, support customer engagement and ensure customer retention.
In today's dynamic business environment, with teams often distributed across multiple geographies, effective work management is crucial for organizations to stay organized, collaborate efficiently, and meet project deadlines. To streamline work processes and enhance productivity, many companies rely on popular work management tools like Asana and Monday.com. However, ensuring compliance and mitigating risks associated with these platforms can be challenging.
A new market category for communications compliance
On July 14, Gartner introduced a new market segment called Digital Communications Governance in two of their Hype Cycles, in both Storage and Data Protection and Data Security. Gartner clients use Hype Cycles to evaluate the maturity, adoption, and social application of specific technologies. Gartner listed Theta Lake as a sample vendor in this category.
Since 2018, Theta Lake has partnered with Zoom to provide cutting-edge compliance and security for Zoom's unified communications (UC) suite. Our expertise in delivering deep purpose-built compliance and security technology perfectly complements Zoom, particularly in addressing the compliance and security requirements of risk sensitive and highly regulated organizations when using Zoom. This evolving partnership has delivered significant value to leading organizations, including five of the top ten North American Banks, and resulted in Zoom's investment in Theta Lake in 2022. By leveraging this partnership, customers have the confidence to maximize comprehensive and compliant access to the latest Zoom apps and features.
With the most certified compliance and security apps on Zoom Marketplace, Theta Lake continually enhances our integration and deep technology to ensure every new Zoom innovation is covered with cutting-edge compliance.
We are excited to be a part of this years, very real, in person (as well as visual) Cisco Live in Las Vegas June 4-8. If you’re not familiar with the event, Cisco Live delivers education and inspiration to technology innovators worldwide through large-scale events, as well as on-demand education. It is the premier destination for Cisco customers and partners to gain knowledge and to build community.
We’ve been on an innovation roll lately at Theta Lake and it's exciting to announce that we now support Asana, the work management tool used by millions around the world. With this new integration, Theta Lake and Asana joint customers will be able to streamline their workflows, manage tasks more effectively and ensure their compliance needs are met.
If you’re following Theta Lake on social media, via our collateral or newswire you may have heard about “Smart Capture” for communication compliance, archiving, and record keeping and wondered, what is this, what does it do, and do I need it? Before we answer these questions and define what we mean by “smart” it's important to understand the roots of compliance capture for communications and the historical context.
What's The News?
With our latest release, Theta Lake is fully supporting Microsoft's Viva Engage platform through capture of content, AI-based detections for risk and policy violations and archiving support. Microsoft Viva Engage (formerly Yammer) is a widely used digital experience platform designed to help employees feel more connected to their work environment, improve collaboration, and increase productivity.
With Spring comes the arrival of a long slate of in person events for Theta Lake. Last week we attended Enterprise Connect 23in Orlando, FL, the preeminent event for unified communications users, providers and partners. We had a memorable event meeting many new and familiar faces and made some news of our own at the event. Many of our discussions were variations on “I didn't know Theta Lake supported all of these modalities” and “we have had to turn off UC features for compliance reasons and would like to understand how we can compliantly turn them on”. These are discussions we were glad to have. Here’s a rundown of some of the trends and happenings at this year’s show:
Digital Transformation - Evergreen but Transformational
Digital transformation is a concept that has been around for a while, and one you’ve no doubt heard about. Analysts, consultants and social media pundits love it- as it can be widely ascribed to any number of IT/business initiatives.
Digital transformation is defined by Salesforce as the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. Digital transformation benefits to an organization include the potential to accelerate corporate growth, change and reinvention through new market opportunities.