Digital Transformation - Evergreen but Transformational
Digital transformation is a concept that has been around for a while, and one you’ve no doubt heard about. Analysts, consultants and social media pundits love it- as it can be widely ascribed to any number of IT/business initiatives.
Digital transformation is defined by Salesforce as the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. Digital transformation benefits to an organization include the potential to accelerate corporate growth, change and reinvention through new market opportunities.